To develop your brand, we will undergo a series of exercises to reveal your creativity and find your identity.
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Not only visual identity but also your message in your products & creations.
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At the end of this workshop, we will have developed answers to the following:
THE POWER OF BRANDING
BRAND WORKSHOP TIMELINE
PHASE 1
WAYS OF SEEING
PHASE 2
ESSENTIAL
EXPRESSION
PHASE 3
SELF-REFLECTION
PHASE 4
IDENTITY DEVELOPMENT
EXECUTION PLAN TIMELINE
1. DEFINE PURPOSE & VALUES
What do you stand for? What unique value do you bring to the market? Understanding your purpose will guide all aspects of its development.
3. DEVELOP BRAND IDENTITY
Create a strong visual identity that reflects your personality and resonates with your target audience. This includes logo, colors, typography, styling and imagery that align with your values and appeal to your audience.
5. CREATE BRAND GUIDELINES
Consolidate brand identity elements, including logo usage, color palettes, typography guidelines, and messaging tone, into a comprehensive brand style guide.
7. DELIVER BRAND EXPERIENCE
Ensure that every interaction with your brand leaves a positive and lasting impression. Positive experiences will help build brand loyalty and advocacy.
2. UNDERSTAND TARGET AUDIENCE
Thoroughly research and understand your target audience. Identify their needs, preferences, and pain points. This knowledge will enable us to tailor your messaging and positioning to effectively resonate with customers & fans.
4. CRAFT A CONSISTENT BRAND VOICE
Define your tone and manner of communication. Whether it's formal, casual, informative, or playful, maintain consistency across all your online and physical presence.
6. BUILD BRAND RECOGNITION
Consistently apply visual elements and messaging across all touch points. This includes your website, social media channels, advertising campaigns, and customer interactions. Strive for visual and verbal consistency to reinforce brand identity and make it easily recognizable.
During a set period of time, we will have weekly meetings that include brainstorming sessions and Q&As.
As we gather information, we create deliverables, present them, and go through a process of feedback and modifications.
deliverables
While the specific results may vary based on each client and their unique circumstances, a comprehensive brand development process sets a solid foundation for building a strong and recognizable brand, fostering audience connection, and achieving long-term success in your industry.
LOGO
TYPOGRAPHY
COLOR
TONE OF VOICE
SOCIAL MEDIA GUIDELINES
DIRECTION OF PHOTOGRAPHY & VIDEO VISUALS
WEBSITE DESIGN
MERCHANDISE
MARKETING STRATEGIES & ACTIVATIONS
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