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COMPANY BRAND BRIEF
First name
Last name
Email
Phone
What does your company do? Describe as detailed as possible.
How would you describe your business to a friend?
If your product was an animal/car, which one would it be? Why?
Which brands inspire you? Add links.
Who are your main competitors?If they have websites, include their URLs.
What sets your business apart from the competition?
What are your short-term goals? (One year)
What are your long-term goals? (Five years)
If your brand were a person, which of the following word groups would best describe them?
*
SINCERE: Down to Earth, Honest, Wholesome, Cheerful
COMPETENT: Reliable, Intelligent, Successful
EXCITING: Daring, Spirited, Contemporary, Imaginative
SOPHISTICATED: Classy, Glamorous, Charming, Smooth
And which of the following designs would best suit your brand?
Techy
Illustrative
Flashy
Photography based
Colorful
Lively
Serious
Strong
Minimilastic
Bubbly
Feminine
Masculine
Monochromatic
Modern
Vintage
Classic
Simple
How old is your target demographic?
6 to 10
11 to 17
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 or 84
85 or older
And what's their average household income over 12 months?
Less than $10k
$10kto $25k
$25k to $35k
$35kto $50k
$50k to $75k
$75k to $100k
$100k to $150k
More than $150k
How do they find and learn about your brand? Choose as many as you like.
Store
Website
Social Media
Rating & Reviews
Advertising
Emails
Events
What type of marketing is most likely to influence a customer's buying decision?
Place
Promotion
Price
Experience
Is there something else you can tell us about your customers?
Where do you see your brand in 1 year? 3 years? 5 years? 10 years?
SUBMIT
Talk soon!
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